At the end of all of this, what I really want to see is a more honest approach to the design and marketing of running shoes. I want companies to put science before marketing, and to publish Nike Air Max 1 Womens the science Nike Air Max Tavas Herren that is done no matter Nike Air Max 2016 Femme what the result – after all, we are dealing with products that are designed to help people run safely. I want to know that marketing claims that are made are backed by sound data, and that they are not simply sound-bites that appeal to new runners lacking the experience to know any better. I want the shoe fitting process to be looked at in detail, and revised if what we are doing Nike Air Presto Herren know is Adidas Ultra Boost Mens wrong (as recent science Nike Air Max 1 Damen seems to suggest). I’ve singled Brooks out here in this post because I’m tired of reading the same-old rhetoric, but they are by no means unique in their approach. Industry-wide change and re-evaluation is needed. Injury rates are high and have not changed for decades – why is this? Is running just an inherently dangerous sport, or might shoes be part of the problem?
We need answers, and Adidas Superstar Mens it’s time for shoe Nike Air Max 90 Femme Rose companies to take risks because it’s the right thing to do, to be truly innovative. Don’t settle for the status quo because it’s easy. Question dogma, do research, and publish it. We will all benefit as a result.